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Yang Jun Rong: he "runs" Jay Chou like this!
by kelvin@multistars - 27th October 2012Source: Fjsen
Jay Chou, a well known name, but do you know how he came from being a "little devil" who slept all day to find inspiration for writing songs, to becoming a heavenly king with millions of fans? In terms of music, Jay Chou is regarded as a genius, to be able to help this genius find his market, and become a talented heavenly king with a big audience, the "manager" behind Jay Chou is definitely not your average.
Yesterday afternoon, at the venue of the Xia Men arts discussion convention, Yang Jun Rong who has worked with Jay Chou for 10 years as his agent, described the story behind Jay Chou becoming famous.
Yang Jun Rong smiled saying, he himself is a "over the top" celebrity, but in terms of being an agent, he can really talk. In July 2000, Yang Jun Rong started at Jacky Wu's company, in the office he often saw a skinny "little devil" who always wore a cap and shorts walking about around the office all day, he says he writes songs, but is often sleeping.
One day, Yang Jun Rong finally couldn't stand it anymore, he found this "little devil" and asked him what he was doing, "little devil" said: "Writing songs! Jacky said, if you write 10 songs you can release an album!" Yang Jun Rong heard he had already completed 4 songs, at the time he was shocked! This "little devil" surprisingly can write his own songs, lyrics, sing, harmonize, he can do it all himself.
"The song was called Lovable Woman, I've never heard this kind of song! It was really unique!" And so, Yang Jun Rong immediately asked Jacky Wu to give Jay Chou, who has already been "sleeping" for a year, a chance. Like this, due to Jacky Wu being busy, he let Yang Jun Rong start "running" Jay Chou.
3 months later, Jay Chou released his first album. At the time the other PRs were hesitating on whether to announce that Jay Chou did not get into university, that his parents are divorced. Yang Jun Rong calmly said: "These are bad things, because he didn't get into university, because his parents are divorced, so that makes him an even more perfect artist."
"The so called pop music, it is for the majority of people, a majority of people don't like studying!" Looking at it from this angle, Jay Chou is a normal person, not getting into university will actually make more people like him. Jay Chou is not an excellent student with a big gap with the audience, he is the same as the audience. Plus there aren't any Jay style music rivals in the market, he definitely has enough charm. The package Jay Chou came out with indeed worked! Jay Chou's record, started selling like hotcakes one after another.
In recent years besides his achievements in music, Jay Chou has tried his hand in movies, he has filmed movies one after another, he even became a director.
When his second album was selling well, he received an invitation from a film company, but Yang Jun Rong suggested to Jay Chou: "You don't have to rush it, lets first get the music part sorted! Plus acting is actually very hard, you must have a certain level of maturity before you can do it!" From the view of Yang Jun Rong, at that time Jay Chou did not need any other elements outside music to increase his entertainment value, his talent in music had not been completely utilized yet.
"I said to Jay, as long as the things you want to do are creative and good, even if it's at a loss, I'll support you!" Yang Jun Rong gave Jay Chou freedom to express, afterwards along with Jay Chou's maturity in music, the antenna started broadening.
According to Yang Jun Rong's management views, Jay Chou's best feature is the music part, he is a very persuasive music writer, but having only works in music for years in a row, Jay Chou will start tiring, his fans will also start tiring, so he needs to try new things, he needs to go into acting!
Yang Jun Rong introduced, they looked back at Jay Chou's movies, from "Initial D" to "Curse of the Golden Flower", "Slam Dunk", and to his self directed "Secret", "Everyone must see that the topics don't repeat, no matter if the reviews are good or bad, I won't let him do two things that are similar in a row!"
"Holding onto his main profession, constantly trying new domains, this increases the watchability and entertainment value of an artist!" Yang Jun Rong revealed, Jay Chou's best feature is that he can do the things he wants to do very well. Being an agent, he must know what his own artist can do well, what is not suitable. Yang Jun Rong said, "I won't let him do things that are beyond his ability".
At the front, Jay Chou happily jumps up and down, in the back Yang Jun Rong takes care of everything. Make money from releasing records, film movies to increase popularity, these are all the bright side of things, actually there are times of losing money when "running" Jay Chou. At the start Jay Chou helped his friend film "Pandamen", that was not well received. "Jay Chou just didn't know how much money was needed, he filmed it happily, but I was in a lot of pain!" Yang Jun Rong smiled saying, "But he wanted to do it, plus he invited lots of big class friends, I knew we had to take a loss but we had to do it!"
"Running" Jay Chou all these years, the most comforting thing for Yang Jun Rong is that Jay Chou is so popular and so happy! "This is a piece made of my hard work!" Yang Jun Rong said with feeling, "I've been an artist myself, I know very well the interactive relationship between an agent and an artist." Standing in Jay Chou's shoes to think of questions, this has even made Yang Jun Rong ridiculed by fellow agents in Taiwan as "spoiling" artists.
Yang Jun Rong often says, "Jay Chou's ability is too strong, being an agent, helping him do things is like being a lookout, it's just to look out for dangers! Artists have very simple thoughts, agents must make artists focus on their creative parts".
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