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Two stars plan rematch to help studentsby kelvin@multistars - 17th April 2012
English source: Chinadaily
Coca-Cola to donate funds to help Project Hope schools build facilities
Pop singer Jay Chou and NBA star Kobe Bryant announced a rematch of their wildly popular competition at the Guangzhou Gymnasium on March 19.
The competition, a benefit program sponsored by soft drink giant Coca-Cola Co, is designed to help students in poverty-stricken areas in China get more physical exercise. Working with the China Youth Development Foundation, Coca-Cola will donate the funds raised through the campaign to help Project Hope schools build basketball courts and other sports facilities.
This year's campaign follows the first encounter between the Los Angeles Lakers' MVP guard and the Chinese hip-hop king last year, in which a total of 2.19 million yuan was raised to build concrete basketball courts at 12 schools, composite courts at 20 schools, and playgrounds at another 16 schools.
Two stars plan rematch to help students
The 2012 rematch, to be held in the fourth quarter of this year, will reunite the two stars in a competition that will allow Chinese fans to participate and become Chou's or Bryant's teammates.
"Building on last year's format, public participation will continue to play an integral part of this year's 'uncontainable' experience. Everyone will have the chance to be part of the campaign as long as they're willing to break free and step out of their comfort zone to show off their talent," said Andres Kiger, senior director of Integrated Marketing Solutions.
The competition will start in hundreds of cities across China, where participants will be given a chance to display their talent in three categories: basketball, music, or "talented fans". The winners will get the opportunity to join either Chou or Bryant in the national finals or join the stars on stage for the "performance of a lifetime".
Last month, Chou visited a Project Hope school in Zhifeng village in the city of Miluo, Hunan province, to play with students on the school's new basketball court.
Chou presented an electronic keyboard and 20 basketballs to the school, while interacting with the children, playing the role of visiting music instructor and shooting some hoops on the new basketball court.
"I feel like I'm getting closer to the kids when I see their warm smiles. Showing love and concern is actually an expression of 'cool' as well. It is wonderful to see all of them are very happy today," Chou said.
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