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Jay Chou's new album "The Era" is released, breaks Hong Kong record for pre-orders

by kelvin@multistars - 18th May 2010

Source: Sina

Jay Chou as a vampire in his new MV

According to Hong Kong media reports, today (18th of May) Jay Chou's new album "The Era" was released in the whole of Asia, the pre-orders in Hong Kong have already reached 70,000, breaking the sales record of the previous album.

In the MV and on the cover of the new album, Jay Chou appeared as a vampire prince, he built three sets and even especially had a mechanical looking piano made, costing over 620,000 yuan, setting a record for an individual. In the MV for another song "It Rains All Night", Jay Chou continued to travel through time, turning into an ancient Chinese person playing the erhu, the most unique thing was that the MV unexpectedly facilitated something happy, a pair of cast who were originally lovers, during the filming the guy suddenly proposed to the girl, the girl was surprised and happy, the whole thing was filmed.

As for the new album, just the pre-orders in Hong Kong have already reached a record of 70,000. And in order to achieve a visual effect, the cover of the special tin version has a 3D image on the cover, he really went for broke.

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